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Lyssna blog

User research insights and more: methodologies, trends, and expert views.

How to get access to customers for user research in B2B

01 Jun 2026

10 min

How to get access to customers for user research in B2B

In B2B, the hardest part of research is often getting access to the right people. Get practical tips from a research leader on working with sales teams to unlock customer conversations.

Diane Leyman

User research resources

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AI in user research

Concept testing

Continuous research

Information architecture

Market research

Participant recruitment

Product development

Product updates

Research ROI

Research for non-researchers

Research operations

UX design

UX reporting & analysis

Usability testing

User interviews

User research

01 Jun 2026

8 min

Flight search UX: Booking.com vs Expedia

We put Booking.com and Expedia in front of real users with one task: find a flight and feel confident booking it. Here's what the data revealed about clarity, trust, and decision-making.

Meagan Philpot

26 May 2026

5 min

Third-party studies from Lyssna

Third-party studies from Lyssna lets you recruit vetted participants for research hosted on Maze, Typeform, Qualtrics, Google Forms, and more – with responses typically starting in under an hour.

Tristan Gamilis

How to recruit participants for a study - Header image

19 May 2026

10 min

How to recruit participants for a study

Learn effective participant recruitment strategies for research. Discover methods, tips, and tools for reaching target audiences, overcoming challenges, and ensuring quality data.

Pete Martin

19 May 2026

6 min

Lyssna research panel

Discover how the Lyssna panel can make user research recruitment easy and cost-effective, and help you achieve your research goals.

Meagan Philpot

blog_recruiting-user-research-participants_hero-image.webp

19 May 2026

18 min

Recruiting user research participants

Learn effective strategies for recruiting user research participants, including understanding your target audience, recruiting customers and non-customers, and offering incentives.

Diane Leyman

15 May 2026

21 min

GDPR & SOC 2 compliant research tools

Looking for GDPR and SOC 2 compliant research tools? Compare secure, enterprise-ready UX research platforms built for privacy, governance, and scale.

Diane Leyman

15 May 2026

21 min

Continuous interviewing

Learn how to set up and run continuous interviewing for product discovery. A practical guide to building a sustainable weekly interview practice that keeps your team close to users.

Diane Leyman

13 May 2026

24 min

How to present research findings

Learn how to present research findings clearly and confidently. Turn user research insights into stories that influence stakeholders and drive action.

Diane Leyman

29 Apr 2026

16 min

Product research ROI

Product research ROI shows how user research drives better decisions and business outcomes. Learn how to measure research impact with practical metrics and examples.

Diane Leyman

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