Ensure go-to-market success with concept testing

95% of new products fail (HBR). Test your ideas before launch. Gather feedback, spot issues, and make data-driven decisions to make sure they succeed.

Understand user preferences

Use preference testing and surveys to get real feedback from your target audience. Understand their perceptions, preferences, and any concerns they have about your concept.

Conduct in-depth Interviews

Gather qualitative data through detailed discussions with participants, uncovering a deeper understanding of your users’ needs and expectations.

Test early prototypes

Observe users interacting with your prototypes to identify usability issues and areas for improvement. Ask follow up questions to understand why.

Looking for fast feedback? Try our on-demand research panel

Conduct concept tests remotely with participants from our global research panel. With over 530,000 people across 124 countries, you can target users by over 395 attributes. Best of all, quality is guaranteed!

Start testing your concepts today

Join 320,000+ marketers, designers, researchers, and product leaders already using Lyssna to make smarter decisions.

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Concept testing

“Lyssna has given us a clear indication of which prototypes are the right ones to move forward with for our target audience.”

Louis Patterson,

Innovation Delivery Officer at British Red Cross

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Frequently asked questions

What is concept testing and why is it important?
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What methods can I use for concept testing?
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When should I conduct concept testing in the development process?
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How does concept testing reduce the risk of product failure?
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How can concept testing save time and resources
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How does concept testing increase user satisfaction?
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Start testing your concepts today

Join 320,000+ marketers, designers, researchers, and product leaders already using Lyssna to make smarter decisions.

No credit card required