Lyssna blog

User research insights and more: methodologies, trends, and expert views.

06 Nov 2026

9 min

Concept testing questions

Concept testing questions for product and UX teams, grouped by what they measure, with answer scales, a sample survey, and tips to avoid bias.

Diane Leyman

User research resources

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AI in user research

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UX reporting & analysis

Usability testing

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User research

Results (9)

18 Aug 2026

9 min

What is concept testing in marketing?

Concept testing in marketing means testing an idea with your audience before it launches. Learn what it is, why it matters, and how to run a concept test.

Claire Brown

31 Jul 2026

12 min

Consumer product testing

Validate product safety, performance, and user satisfaction through consumer product testing. Enhance reliability and meet market expectations efficiently.

Pete Martin

19 Feb 2026

11 min

Market validation

Learn what market validation is, why it matters, and how to conduct it step-by-step to reduce risk and increase your chances of success in product development.

Alexander Boswell

10 Sep 2025

15 min

Customer insights

Transform your marketing with actionable customer insights gathered from user research.

Kai Tomboc

10 Jul 2025

10 min

Pricing research

Learn how effective pricing research can maximize your profits by finding the optimal price for your product. Discover the best frameworks and methodologies for success.

James Larson

10 Jun 2025

12 min

What is customer experience (CX) research & how to do it in 2025

Get a complete overview of customer experience research, including tips, real-world examples, & recommended tools to collect better customer insights.

James Larson

18 Feb 2025

10 min

Product competitive analysis

Learn how to conduct effective product competitive analysis to identify market gaps, avoid surprises, and create products that stand out from competitors.

Pete Martin

23 Feb 2024

9 min

Market research vs user research

Market vs user research: Discover their nuances and overlaps for effective product development strategies. Dive into their methodologies and practical examples.

Kai Tomboc

Woman sitting in front of laptop working on marketing project

03 Oct 2023

7 min

Test marketing

Test marketing is like a trial run for a new campaign, product, or service to see if people like it before committing to a full launch – a bit like testing the waters before diving in!

Claire Brown

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