Bring your audience into the decision

Use preference tests to remove bias in your decision making and be sure you’re heading in the right direction.

Gain insights from comparisons

Gain valuable insights into what works, what doesn't, and why by gathering feedback on a set of options and comparing preferences.

No limits to what you can test

Test products, videos, logos, packaging, animation, and more. No matter what format, preference testing allows you to bring your audience into the decision.

Get feedback from the right people in minutes

Our panel is made up of over 530,000 people across 100+ countries. Target by job function, industry, company size, and more.

Data you can count on

Our preference testing tool automatically calculates statistical significance when comparing two designs, so you'll know when your results are conclusive.

Supports image and video files

Supports up to six designs

Statistical confidence calculation

CSV export

See preference testing in action

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“We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.”

Aaron Shishler,

Copywriter Team Lead at

Need help getting started?

Take a look at these preference testing resources

Frequently asked questions

What is preference testing?
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How does preference testing work?
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What can you test with preference testing?
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How many participants do you need for a preference test?
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Try preference testing

Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.

No credit card required