Market research solutions for informed decision-making

Whether you're launching a new product, exploring new markets, or refining your marketing strategies, Lyssna can help you gain the insights you need for success.

Desirability Testing

Deep consumer insights

Gain a deep understanding of consumer behavior, preferences, and trends to inform your marketing strategies.

icon_list-item.svg

Uncover unmet customer needs.

icon_list-item.svg

Identify emerging market trends.

icon_list-item.svg

Map competitive landscape dynamics.

Desirability Testing

Competitor analysis

Stay ahead in the market by analyzing your competitors' strategies, strengths, and weaknesses.

icon_list-item.svg

Identify competitive advantages.

icon_list-item.svg

Spot market positioning opportunities.

icon_list-item.svg

Track evolving industry strategies.

Survey software

Profile your target audience

Create highly targeted marketing campaigns by profiling your ideal customers and reaching them more effectively.

icon_list-item.svg

Define audience segments with precision.

icon_list-item.svg

Tailor messaging to specific customer needs.

icon_list-item.svg

Increase marketing ROI with targeted approaches.

No participants? No problem

Our integrated panel allows you to quickly and affordably recruit both B2C and B2B research participants that precisely match your target audience.

Research panel

Our users say it better

We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.
placeholder avatar

Aaron Shishler

Copywriter Team Lead at monday.com

monday.webp
A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.
alan.png

Alan Dennis

Product Design Manager at YNAB

ynab-logo-white.png
Lyssna is a really great tool to help make decisions based on insights from users.
placeholder avatar

Hayad Ibrahim

UX Researcher at Eneco

eneco-logo-white.png
Lyssna has become my go-to tool for quick surveys.
sonal.png

Sonal Malhotra

UX Research Lead at Klarna

klarna-logo-white.png
We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.
placeholder avatar

Aaron Shishler

Copywriter Team Lead at monday.com

monday.webp
A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.
alan.png

Alan Dennis

Product Design Manager at YNAB

ynab-logo-white.png
Lyssna is a really great tool to help make decisions based on insights from users.
placeholder avatar

Hayad Ibrahim

UX Researcher at Eneco

eneco-logo-white.png
Lyssna has become my go-to tool for quick surveys.
sonal.png

Sonal Malhotra

UX Research Lead at Klarna

klarna-logo-white.png
We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.
placeholder avatar

Aaron Shishler

Copywriter Team Lead at monday.com

monday.webp
A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.
alan.png

Alan Dennis

Product Design Manager at YNAB

ynab-logo-white.png
Lyssna is a really great tool to help make decisions based on insights from users.
placeholder avatar

Hayad Ibrahim

UX Researcher at Eneco

eneco-logo-white.png
Lyssna has become my go-to tool for quick surveys.
sonal.png

Sonal Malhotra

UX Research Lead at Klarna

klarna-logo-white.png

Need help getting started?

Take a look at these helpful resources

Woman sitting in front of laptop working on marketing project

ARTICLE

Test marketing

Test marketing is like a trial run for a new campaign, product, or service to see if people like it before committing to a full launch – a bit like testing the waters before diving in!

Read more

Read more

Read more

Get quick customer satisfaction feedback

TEMPLATE

Get quick customer satisfaction feedback

Run a quick and simple survey to assess and boost customer satisfaction with your product or service.

Read more

Read more

Read more

How to Gather Net Promoter Score Feedback

TEMPLATE

How to gather Net Promoter Score feedback

Run an NPS survey that drives action, not just a number. Gather Net Promoter Score feedback, segment results, and turn verbatim answers into product decisions.

Read more

Read more

Read more

Frequently asked questions

What is market research and why is it important?
minus icon
minus icon
How can I conduct market research with Lyssna?
minus icon
minus icon
What industries can benefit from conducting market research with Lyssna?
minus icon
minus icon
Do I need to have prior UX research experience to use Lyssna for market research?
minus icon
minus icon

Try for free today

Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.

No credit card required

4.5/5 rating
Rating logos