This template is for:

Product development

User feedback




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Go beyond simple numerical ratings and delve into the intricacies of customer loyalty and brand perception. Our Net Promoter Score (NPS) survey template is designed to help you assess customer satisfaction, uncover valuable insights, and refine your brand strategy.

Start by assessing customer loyalty using the classic NPS question, "On a scale of 0 to 10, how likely are you to recommend our [Product/Service] to a friend or colleague?". Then, dive deeper with open-ended questions to capture the context and reasons behind the scores. This approach empowers you to track trends, identify areas for enhancement, and make informed decisions to strengthen customer relationships.

Customize this survey to align with your specific goals, whether it's evaluating overall brand perception, product experiences, or customer support interactions. Armed with actionable insights, you can foster trust, loyalty, and advocacy while continuously enhancing your offerings.

This template will help you discover

  • A quantitative measure of customer loyalty so you can gauge how likely your customers are to recommend your brand, product, or service to others.

  • Qualitative feedback to identify the specific aspects or experiences that influence customers' loyalty, helping you prioritize areas for improvement.

  • Areas where your organization can enhance its offerings, customer support, or overall customer experience to boost satisfaction and loyalty.

  • How your brand is perceived by your customers, uncovering insights that can guide your strategies for growth and success.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Modify the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

What is a Net Promoter Score (NPS), and why is it important?
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How can I use the quantitative and qualitative feedback collected through a NPS survey?
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When should I send out NPS surveys, and how often should I gather this feedback from customers?
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VP Public Policy & Gov. Affairs at Yelp

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