Make your product emotionally engaging with desirability testing
Tapping into your user's emotional side can have a huge impact – users who emotionally connect can be 52% more valuable. With Lyssna, you can draw actionable insights about how users feel about your design and make sure it aligns with their preferences and expectations.
Uncover emotional responses
Use surveys to directly capture users’ emotional responses, helping you understand how your design makes them feel – whether it's exciting, trustworthy, or confusing.
Gauge initial attraction to designs.
Measure trust and credibility factors.
Identify confusing or frustrating elements.
Validate design choices with user preferences
Conduct remote desirability testing studies using preference testing to gain an understanding of how elements such as color, typography, or imagery resonate most with your target audience.
Compare multiple design directions.
Identify preferred visual elements.
Make data-driven aesthetic decisions.
Get fast results so your team can move at pace
Conduct desirability tests remotely with participants from our global research panel. On average, orders are ready in just 30 minutes – allowing you to stay on schedule.
Receive results within the same workday.
Keep design iterations moving forward.
Make informed decisions without delays.
Lyssna is a really, really useful tool for getting that early stage desirability validated so that we can then move forward.
Louis Patterson
Innovation Delivery Officer at British Red Cross
Get started with our resources for desirability testing
Guides, templates, and examples to help you test how users feel about your designs.
TEMPLATE
How to test desirability and design preferences
Learn how to test desirability and design preferences with real users. Discover emotional reactions, design appeal, and visual preferences using this UX research template.
GUIDE
Preference testing guide
Learn how to gather data on user preferences to make informed design and product decisions.
TEMPLATE
How to test your brand's visual appeal
Test your brand's visual appeal with a brand perception survey. Find out which words people associate with your design and whether it's landing as you intended.
Frequently asked questions
