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Turn complex policies into experiences customers trust

Insurance is built on trust. Lyssna shows you where journeys break down, so you can reduce friction and earn confidence when it matters most.

User research for insurance

Test quote, claims, and onboarding before they cost you customers

The journeys that decide whether someone buys, stays, or churns are the ones most worth testing.

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Watch how customers move through quote, application, and claims flows to find where they hesitate or drop off.

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Test prototypes and live flows before launch, so usability issues don't reach production.

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Ensure customers can find and understand coverage, exclusions, and next steps without frustration.

User research for insurance

Test your wording before customers have to decode it

Coverage is complex. The way you explain it shouldn't leave customers guessing.

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Test how customers interpret policy terms, coverage, and exclusions, so nothing gets lost in the fine print.

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Compare messaging and value propositions to find what builds trust and drives sign-ups.

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Validate how you present quotes and plans at the moment customers decide.

User research for insurance

Get closer to the people you're protecting

Ground your product, positioning, and strategy in what customers actually need.

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Run surveys and interviews with your exact target customers, recruited from our pre-vetted panel

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Uncover what drives trust, switching, and loyalty in insurance.

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Validate new products, propositions, and market opportunities before you invest.

User research for insurance

Insights in hours, security you can rely on

Insurance teams work under regulation, high stakes, and tight timelines. Lyssna helps you keep pace on all three.

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Launch a study one day and get customer feedback the next.

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Move from raw responses to shareable insights in minutes with AI summaries and follow-up questions.

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Bring customer evidence straight into your campaign briefs and strategies by connecting Lyssna’s MCP.

Research that meets the bar for regulated teams

SOC 2, SSO, custom contracts, and security audit assistance for teams with a compliance checklist.

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Trusted by industry leaders

From startups to global enterprises, leading teams rely on Lyssna to validate ideas, run studies, and make product decisions.

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4.5/5 rating
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Security & compliance your CTO will love

User interviews
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Team management

Easily invite, add, and remove team members from a single location.

SOC 2 & GDPR compliant

GDPR compliant

We are committed to protecting the security, confidentiality and privacy of personal data we process.

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Custom password policy

Enforce password complexity rules that will apply to all team members on your account.

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SOC 2 compliant

Our software has passed the security of the strictest enterprises worldwide.

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Single sign-on

We offer support for single sign-on (Google SSO, SAML).

Agreements built in

Agreements & oversight

Built in controls for legal agreements, access controls and budget management.

Recruit the right participants

Find the people who matter most to your research through a global, vetted panel, backed by a quality guarantee.

Quality guaranteed

Quality guaranteed

Run research with confidence. If participants don’t meet expectations, we’ll make it right.

Precision targeting

Precision targeting

Combine demographic filters and screeners to find the best-fit participants.

Global reach

Global reach

Recruit from 124 countries and connect with participants in 55 languages.

Fast, on-demand recruitment

Fast, on-demand recruitment

Complete studies quickly with an average order fulfilled in just 30 minutes.

Built for B2B and B2C

Built for B2B and B2C

Reach both consumer and professional audiences across a wide range of use cases.

User research for retail and ecommerce

Real people, better data

Thoughtful responses from real participants lead to stronger insights and better decisions.

Frequently asked questions

What is user research for insurance?
How does Lyssna handle security and compliance?
Can I test sensitive journeys like claims and applications?
How do I recruit participants that match my customers?
How quickly can I get results?

Build insurance experiences customers trust

Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.

4.5/5 rating
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