Create better products with human insights
Ensure the products you’re developing align with the actual needs, preferences, and behaviors of your users.
Undertake market research for strategic product development
Survey people in your ideal customer profile (ICP) to identify gaps, discover trends, and understand your target audience.
Identify unmet market needs.
Validate product-market fit.
Prioritize feature development.
Concept test to validate your assumptions
Test your early concepts or ideas to see if they resonate with your target audience. This way, you can be sure you’re heading in the right direction.
Reduce development risks.
Align with customer expectations.
Save resources on unviable ideas.
Usability test to ship with confidence
Test your prototypes and new features with real users to identify pain points and usability issues early. Prevent costly redesigns by making sure your software is intuitive and user-friendly right from the start.
Identify friction points early.
Ensure an intuitive user experience.
Avoid costly post-launch fixes.
I absolutely love the Recordings feature for our prototype tests. It adds so much more context by letting us hear what users are saying and see where they’re clicking.
Tom Alcock
UX Researcher
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ARTICLE
SaaS UX design
Discover the benefits of good UX design for SaaS products and find tips and best practices for designing user-centered experiences that will enhance your SaaS products.
TEMPLATE
How to test a product concept or feature
Validate a product concept or feature before you build it. This concept testing template measures appeal, clarity, and willingness to use with real users.
Frequently asked questions
What is concept testing and why is it important?
What is market research and how can it help my product?
When should I use user interviews?
Why is usability testing important to product development?
How does user research and testing reduce development risk?
