User research for marketing

Understand your market. Validate your message.

Test messaging, creative, and campaigns with your target audience before you commit any spend

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User research for marketers

Trusted by 320,000+ designers, marketers, researchers, and product leaders to validate their decisions

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Know what works before you spend

Most campaigns get tested after launch, once the budget's already spent. Lyssna helps you learn what resonates first, so you invest in the messaging and creative most likely to land.

User research for marketing

Ground your strategy in what your audience actually cares about

Swap assumptions and outdated personas for direct evidence from your audience.

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Run surveys and user interviews with your target audience to uncover their needs, motivations, and perceptions.

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Recruit from a panel of 690,000+ vetted participants across 124 countries, or from your own customers.

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Validate market opportunities and pressure-test your positioning in days, not weeks.

User research for marketing

Test your creative before you pay for reach

Compare concepts, measure what lands, and invest in the version most likely to convert.

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Test brand elements, taglines, OOH and ad copy to make sure your message is clear and compelling.

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Compare ad creative, campaign concepts, and value propositions before production.

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Validate that your audience responds to your message the way you intended.

User research for marketing

Turn more of your traffic into conversions

See where and why visitors drop off - something analytics can't tell you.

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Watch users navigate your landing pages, on desktop or mobile.

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Test funnels and page layouts to reduce drop-off and lift conversion.

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Use card sorting and tree testing to make sure people find what they came for.

User research for marketing

From research to your next campaign brief, faster

Insights only help if they arrive in time to matter. Turn raw responses into shareable insights fast, so your team can act while it counts.

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Move from raw responses to shareable insights in minutes, with AI summaries and follow-up questions.

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Connect Lyssna's MCP server (Beta) to your AI assistant to pull customer quotes and evidence straight into your briefs.

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Support stakeholder conversations with evidence, not gut feel.

Trusted by industry leaders

From startups to global enterprises, leading teams rely on Lyssna to validate ideas, run studies, and make product decisions.

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Security & compliance your CTO will love

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Team management

Easily invite, add, and remove team members from a single location.

SOC 2 & GDPR compliant

GDPR compliant

We are committed to protecting the security, confidentiality and privacy of personal data we process.

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Custom password policy

Enforce password complexity rules that will apply to all team members on your account.

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SOC 2 compliant

Our software has passed the security of the strictest enterprises worldwide.

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Single sign-on

We offer support for single sign-on (Google SSO, SAML).

Agreements built in

Agreements & oversight

Built in controls for legal agreements, access controls and budget management.

No participants? No problem

Find the people who matter most to your research through a global, vetted panel, backed by a quality guarantee.

Quality guaranteed

Quality guaranteed

Run research with confidence. If participants don’t meet expectations, we’ll make it right.

Precision targeting

Precision targeting

Combine demographic filters and screeners to find the best-fit participants.

Global reach

Global reach

Recruit from 124 countries and connect with participants in 55 languages.

Fast, on-demand recruitment

Fast, on-demand recruitment

Complete studies quickly with an average order fulfilled in just 30 minutes.

Built for B2B and B2C

Built for B2B and B2C

Reach both consumer and professional audiences across a wide range of use cases.

Real people, better data

Real people, better data

Thoughtful responses from real participants lead to stronger insights and better decisions.

Frequently asked questions

Try for free today

Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.

No credit card required

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