Test marketing resources
Optimize product validation
Your resource for effective test marketing
CUSTOMER STORY
Testing before translating: how Ditto validated its value proposition before expanding into the UK
Before spending time or budget on a new market, Ditto's design team needed to know if the messaging that worked in the Netherlands would actually resonate in the UK — or if the product and positioning needed to change first.
TEMPLATE
How to choose your best headline
Test which headline resonates with your audience using a five second test split test, and use relevance scores plus real reactions to choose with confidence.
TEMPLATE
How to find the messaging that resonates
Find out which messaging direction resonates with your audience. Use a preference test and follow-up questions to identify the language that connects and builds confidence.
CUSTOMER STORY
How charity: water speeds up creative decision-making with Lyssna
We speak with Brady Josephson, VP of Marketing and Growth at charity: water.
CUSTOMER STORY
How FORM boosted engagement by 89% using Lyssna
We speak with Blaze Jemc, Director of eCommerce at FORM, about how customer research transformed their decision-making process and delivered remarkable results.
TEMPLATE
How to test marketing messaging
Test your marketing messages with real users before launch. Use this research-driven template to discover what resonates, refine positioning, and improve conversion with evidence, not assumptions.
TEMPLATE
How to test landing pages
Test your landing page with real users to see what they understand in seconds. Use this template to evaluate clarity, messaging, and visual impact to improve conversion and user experience.
TEMPLATE
How to test pricing pages
Learn how to test pricing pages with real users. Use this research template to evaluate pricing clarity, plan comparison, perceived value, and decision confidence before launch.
TEMPLATE
How to test brand awareness
Learn how to test brand awareness with real users. Measure brand recognition, recall, perception, and market impact using this brand awareness research template.
