Test marketing resources
Optimize product validation
Your resource for effective test marketing
CUSTOMER STORY
How Busuu uses Lyssna to validate creative concepts
We speak with Tina Vifor, Head of Creative Communication at Busuu.
TEMPLATE
How to understand consumer purchase behavior
Learn how to understand consumer purchase behavior with real user research. Use this template to uncover buying motivations, decision triggers, comparison habits, and barriers to purchase.
TEMPLATE
How to assess brand perception
Use this template to measure brand awareness, emotional associations, competitive positioning, and how your audience truly sees your brand.
ARTICLE
How to improve the UX of your travel website
These top 10 UX tests will help you to create unforgettable journeys and elevate your website or app with a user-centric approach.
ARTICLE
Market research vs user research
Market vs user research: Discover their nuances and overlaps for effective product development strategies. Dive into their methodologies and practical examples.
CUSTOMER STORY
How monday.com use Lyssna to drive customer-centric design worldwide
We chat with Nadav Hachamov, UX Researcher at monday.com.
ARTICLE
UX best practices for SaaS
The Director for CRO and UX Strategy from The Good shares tips to boost your SaaS UX and CRO efforts.
CUSTOMER STORY
How Canstar prioritize usability testing with Lyssna for a better user experience
We speak with Chris Taylor, Lead Experience Designer at Canstar.
ARTICLE
Landing page optimization
Learn how to optimize conversions on your SaaS landing page using five second tests and first click tests.
