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User research insights and more: methodologies, trends, and expert views.

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21 Jan 2025

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18 min

User experience optimization

User experience optimization

Enhance user experience with expert tips, techniques, and tools for UX optimization. Learn strategies to improve engagement, retention, and satisfaction.

Pete Martin

UX design resources

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UX and UI design

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Persona research - Header image

17 Jan 2025

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13 min

Persona research: Research process, tips & more

Learn how to develop accurate user personas with our guide. Explore research processes, practical tips, and best practices for effective persona development.

Pete Martin

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17 Jan 2025

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15 min

User personas in UX: How to define personas (+ template)

Learn to create effective user personas. Follow our step-by-step guide and access our template to define personas that align with your goals.

Pete Martin

Qualitative vs Quantitative Research

17 Jan 2025

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29 min

Qualitative vs quantitative research

In this article, we explore the difference between qualitative vs quantitative research, when to use each method, and how to analyze data effectively.

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James Larson

UX conferences 2024

16 Jan 2025

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19 min

UX conferences 2025

Get ready to level-up your UX design and user research skills with these must-attend conferences of 2025.

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Diane Leyman

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16 Jan 2025

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13 min

Google's HEART framework: Measuring & improving UX

Learn about Google’s HEART framework for UX: happiness, engagement, adoption, retention, and task success.

Pete Martin

Best website feedback tools

16 Jan 2025

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27 min

17 best website feedback tools

Discover 17+ top website feedback tools to collect valuable user insights, improve site experience, and optimize your website's performance effectively.

Pete Martin

14 best UX survey tools - Header Image

16 Jan 2025

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23 min

14 best UX survey tools

Explore 14+ top UX survey tools to gather insights, improve user experience, and optimize product design. Find the right tool for your research needs.

Pete Martin

UX and CRO

16 Jan 2025

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11 min

UX and CRO

Unlock the full potential of your website with UX and CRO. Learn how these disciplines work together to enhance user experiences and drive conversions.

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Jeff Cardello

Inclusive UX design

16 Jan 2025

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16 min

Inclusive UX design

Gain valuable insights on the importance and benefits of inclusive UX design. Learn about the difference between accessibility and inclusivity and discover best practices for incorporating inclusivity into your design process.

Author profile image of Kai Tomboc

Kai Tomboc

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