In this live workshop, Joe Formica breaks down one of the most common challenges in product: building a habit of talking to users that actually sticks. If you've ever started a continuous interview practice only to watch it quietly fade out - or never gotten one off the ground - this session gives you a practical framework and a ready-to-use Lyssna template to change that.

You'll learn:

  • What continuous interviews actually are and why a regular habit of short conversations beats occasional big research projects.

  • How to scope and plan interviews that lead to valuable insights and impact.

  • Who to recruit and how often to talk to them without creating a sourcing problem that kills your cadence.

  • What makes a good session - the right length, format, and balance between open conversation and focused questions.

  • What to ask and what to avoid - question types that surface real insight versus ones that just confirm what you already think.

About our host

Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.

Transcript

Transcript
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