This template is for:

Visual design


Preference testing

Usability testing

Created by:



Discover which icons resonate most with your target audience and closely align with your intended action. By testing icon alternatives within their intended context and asking insightful questions, you can gain deeper insights into user preferences and the reasons behind their choices.

This template streamlines the preference testing process, enabling you to make informed design decisions that enhance user engagement and satisfaction, ultimately improving your icon-based user experiences.

This template will help you discover

  • Easily recognizable icons and those that may cause confusion or lack clarity.

  • User preferences for specific icons and those that they find unappealing or unhelpful.

  • The impact of different design options, including variations in color and shape, on the user experience.

  • Whether your icon choices align with your brand's overall design aesthetic and effectively communicate your message to users.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

Why is icon preference testing important?
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How is icon preference testing conducted?
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What factors should be considered during icon preference testing?
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How can the results of icon preference testing be used?
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Kevin Boulier,

Lead UX Strategist & Designer at ManpowerGroup

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