This template is for:

Message testing

Conversion rate optimization (CRO)


Preference testing

Usability testing

Created by:



How can you be confident the tagline you choose for your next advertising or marketing campaign resonates with your ideal customer profile and drives impact? Preference testing helps. In a preference test, you upload multiple variations of a design and ask your test participants to choose which option they prefer.

This pre-built template asks participants to choose their preferred tagline and answer follow-up questions to collect additional feedback. It also uses conditional logic (available on our Pro plan) to show an additional question to participants depending on the answer they gave to a previous question.

You can use this template for a variety of use cases, including websites, social posts, out-of-home advertising, digital ads, and more.

This template will help you discover

  • The tagline that resonates with your ideal customer profile, enabling you to select the most impactful option for your advertising or marketing campaign.

  • The most memorable tagline for a lasting impression.

  • The tagline that generates the highest engagement across social media shares, clicks, or other actions.

  • The tagline that evokes a strong emotional response for deeper audience connection.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

What is tagline testing?
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Why is important to test my taglines?
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How many taglines should I test?
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What factors should I consider when choosing a tagline?
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How often should I test my taglines?
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“We use Lyssna tests to help us make decisions for various projects. From web and mobile design to marketing activities.”

Luther Lowe,

VP Public Policy & Gov. Affairs at Yelp

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