This template is for:

Usability testing

Conversion rate optimization (CRO)

Message testing



Five second testing

Usability testing

Created by:



Unlock insights into whether your home page quickly conveys your brand message and engages users within the critical first five seconds. A five second test allows you to identify the most memorable elements in your design and messaging, equipping you to optimize your website for a captivating and user friendly experience.

Using this five second test template, you'll be able to gain instant feedback on how effectively your home page communicates your brand message and captures attention, and pinpoint the elements that leave a lasting impression on users, helping you prioritize and refine your design and messaging.

This template will help you discover

  • The visual appeal and eye-catching qualities of your homepage design.

  • The elements that leave a lasting impression on users, including images, colors, and taglines.

  • Whether users grasp your website or brand's essence within the initial five seconds.

  • The alignment of your home page design and messaging with your brand's identity and values.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked question

How can I use five second testing to assess first impressions of my home page design?
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Why is it important to test the first impression of my home page?
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How do I conduct a five second test for my home page?
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How can I use the results of a five second test to improve my home page?
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“The navigation test is god's gift to UI designers. It probably has the best power-to-simplicity ratio of any software, ever.”

Nick Franklin,

CEO at ChartMogul

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