How to improve onboarding with a first click test

New users signing up but not activating? Run a first click test on your product onboarding screen to find out where users click first – and fix the drop-off fast.

New users signing up but not activating? The problem might not be your product – it might be that they don't know where to start. A first click test on your onboarding screen tells you exactly where new users click first, how confident they feel, and what's driving their decision – so you can fix the right thing.

In this video, Ramli John (founder of Delight Path and author of Product-Led Onboarding) walks through a complete first click test using FlowDesk, a fictional SaaS project management tool whose team had redesigned their onboarding flow but weren't seeing the activation results they expected.

What you'll learn in this tutorial:

  • How to set up a first click test on your onboarding screen in Lyssna

  • How to write a task scenario that captures natural behavior without leading participants

  • How to use a screener to recruit the right participants using the Lyssna panel

  • How to read a click heatmap and confidence score to identify what's working and what isn't

  • How to turn your results into a clear set of onboarding improvements

Whether you're a product manager investigating an activation problem or a product designer validating a recent onboarding redesign, you'll come away with a practical process for getting real answers fast – and the confidence to act on them.

Key takeaway: You don't need a complex research study to fix your onboarding – a single first click test tells you exactly where new users get lost and what to do about it.

Chapters:

  • 0:00 – Introduction

  • 1:15 – What is a first click test?

  • 2:19 – What we're testing: FlowDesk example

  • 3:25 – Step 1: Build your study

  • 4:51 – Step 2: Recruit your participants

  • 6:57 – Step 3: Analyze your results

  • 9:28 – What comes next?

Resources:

Transcript
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