Users make it all the way to checkout – and then they leave. You can see it in your analytics, but analytics won't tell you why. Live website testing gives you the missing piece: what users are actually thinking and feeling at that critical moment.
What you'll learn in this tutorial:
How to set up a live website test to observe users moving through a real checkout flow.
How to write a task scenario that simulates a genuine purchase decision without leading participants.
How to ask confidence-based follow-up questions instead of unreliable purchase intent questions.
How to recruit targeted participants using the Lyssna panel and choose the right sample size.
How to read your results to identify exactly where confidence breaks down – and what to do next.
Whether you're a UX researcher running a formal study or a product designer trying to fix a drop-off you can't explain, this tutorial gives you a fast, structured way to get real answers.
Key takeaway: You don't need to ask users if they'd buy – you need to ask how confident they are that your product will actually deliver on its promises.
Chapters:
0:00 – Introduction
1:38 – The scenario: Weeknight meal delivery
2:58 – Template overview: Live website test + follow-up questions
4:05 – Building the stud
9:10 – Recruiting participants with the Lyssna panel
11:39 – Reviewing the results
16:20 – What the insights tell us and next steps
Resources:
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