In this live workshop, Joe Formica breaks down one of the most common challenges in UX research: proving its value. If you've ever struggled to justify a research investment, communicate its impact, or secure stakeholder buy-in — this session gives you a simple tool and decision framework to change that.
You’ll learn:
Why research often struggles to prove its value inside organizations.
How to clearly frame and communicate the ROI of research.
A simple tool and framework for evaluating confidence in product decisions.
How to estimate the cost and risk of moving forward without research.
How small research efforts can meaningfully increase confidence and improve outcomes.
About our host
Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.
Transcript
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