User interviews resources

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Continuous interviewing

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Continuous interviewing

Learn how to set up and run continuous interviewing for product discovery. A practical guide to building a sustainable weekly interview practice that keeps your team close to users.

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Multi-language support for Interviews

With multi-language support for interviews, you can deliver the entire participant experience – emails, calendar invites, and the interview interface – in 30 languages.

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Types of user interviews

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Types of user interviews

Discover the different types of user interviews and when to use each approach. From exploratory to usability interviews – learn how to conduct them effectively.

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What is a leading question?

Learn how to identify and avoid leading questions in UX research.

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JTBD interviews

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JTBD interviews

Learn how to effectively conduct jobs-to-be-done (JTBD) interviews to gain deep insights into customer motivations and drive product development.

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Unstructured interviews

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Unstructured interviews

Learn how to conduct unstructured interviews to uncover deep user insights. Discover when to use them, question examples, and analysis best practices.

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Semi-structured interviews

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Semi-structured interviews

Explore the versatility of semi-structured interviews. Learn how to conduct, analyze, and leverage insights for impactful user research.

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Structured interviews

ARTICLE

Structured interviews

A complete guide to structured interviews for user research: when to use them, how to write effective questions, how to analyze responses, and how to present findings to stakeholders.

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ARTICLE

Note-taking for UX research

Discover four effective note‑taking strategies for UX research – empathy mapping, opposites & spectrum frameworks, and color coding – to capture richer user insights.

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