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User research insights and more: methodologies, trends, and expert views.

27 Mar 2026

22 min

Usability metrics

Learn the most important usability metrics, including task success rate, time on task, error rate, and SUS. Discover how to measure usability and improve UX.

Diane Leyman

Usability testing resources

User research resources

UX research resources

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AI in user research

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UX design

UX reporting & analysis

Usability testing

User interviews

User research

Results (5)

11 Feb 2026

20 min

Thematic analysis vs content analysis

Discover when to use thematic analysis vs content analysis in qualitative research. Includes best practices, practical examples, and guidance on blending both methods effectively.

Pete Martin

11 Feb 2026

27 min

Affinity diagram

Learn how to create affinity diagrams to organize user research and identify patterns. Includes step-by-step instructions, examples, and best practices.

Diane Leyman

07 Nov 2025

14 min

UX success metrics

Learn how to choose UX success metrics that prove ROI and drive real business impact. Discover which metrics matter, avoid vanity metrics, and get stakeholder buy-in.

Diane Leyman

04 Jun 2024

11 min

Thematic analysis

Unlock the secrets of qualitative data with thematic analysis. Learn how to identify patterns and themes from interviews, surveys, and more, to craft compelling narratives.

Michele Ronsen

03 Apr 2024

14 min

Analyzing and synthesizing UX research

Learn how to effectively analyze and synthesize qualitative data using thematic analysis and affinity mapping for deeper UX insights.

Michele Ronsen

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