Five second testing

Discover what users notice in the first five seconds—optimize your design, messaging, and layout to boost clarity, trust, and conversions.

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See five second testing in action

You need to make the right impression – fast

Your design only has a few seconds to grab attention. Five second tests help you measure what clicks and what gets missed.

Make sure your message sticks

Attention spans are declining. You need to make sure you convey your message quickly. With five second testing you can:

Measure your audience recall

Get feedback on what’s unclear

Understand users’ first impressions

Test anything that makes a first impression

From digital ads to product packaging, five second testing helps you understand whether your design communicates clearly—wherever it shows up. You can test:

Landing pages & home pages

OOH, display & social ads

Emails, app store listings & more

Ask follow-up questions to dig deeper

Follow up with questions to capture authentic, qualitative insights. Understand not just what stood out, but how your audience interprets it.

Filter results to find patterns or trends

Spot trends with word cloud visualizations

Tag responses to group results

No participants? No problem

Our integrated panel allows you to quickly and affordably recruit both B2C and B2B research participants that precisely match your target audience.

Our users say it better

We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.

Aaron Shishler

Copywriter Team Lead at monday.com

A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.

Alan Dennis

Product Design Manager at YNAB

Lyssna is a really great tool to help make decisions based on insights from users.

Hayad Ibrahim

UX Researcher at Eneco

Lyssna has become my go-to tool for quick surveys.

Sonal Malhotra

UX Research Lead at Klarna

We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.

Aaron Shishler

Copywriter Team Lead at monday.com

A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.

Alan Dennis

Product Design Manager at YNAB

Lyssna is a really great tool to help make decisions based on insights from users.

Hayad Ibrahim

UX Researcher at Eneco

Lyssna has become my go-to tool for quick surveys.

Sonal Malhotra

UX Research Lead at Klarna

We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.

Aaron Shishler

Copywriter Team Lead at monday.com

A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.

Alan Dennis

Product Design Manager at YNAB

Lyssna is a really great tool to help make decisions based on insights from users.

Hayad Ibrahim

UX Researcher at Eneco

Lyssna has become my go-to tool for quick surveys.

Sonal Malhotra

UX Research Lead at Klarna

Need help getting started?

Take a look at these five second testing resources

GUIDE

Five second testing guide: Definition & key considerations

In this guide, you'll learn about five second testing and how you can use it to quickly assess design effectiveness. Get guidance on questions to ask during tests, how to interpret your results, and key considerations for testing.