Five second testing
Discover what users notice in the first five seconds—optimize your design, messaging, and layout to boost clarity, trust, and conversions.
No credit card required
See five second testing in action
You need to make the right impression – fast
Your design only has a few seconds to grab attention. Five second tests help you measure what clicks and what gets missed.
Make sure your message sticks
Attention spans are declining. You need to make sure you convey your message quickly. With five second testing you can:
Measure your audience recall
Get feedback on what’s unclear
Understand users’ first impressions
Test anything that makes a first impression
From digital ads to product packaging, five second testing helps you understand whether your design communicates clearly—wherever it shows up. You can test:
Landing pages & home pages
OOH, display & social ads
Emails, app store listings & more
Ask follow-up questions to dig deeper
Follow up with questions to capture authentic, qualitative insights. Understand not just what stood out, but how your audience interprets it.
Filter results to find patterns or trends
Spot trends with word cloud visualizations
Tag responses to group results
No participants? No problem
Our integrated panel allows you to quickly and affordably recruit both B2C and B2B research participants that precisely match your target audience.
Find out why users love us
Need help getting started?
Take a look at these five second testing resources
Frequently asked questions
Ready to test first impressions?
Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.
No credit card required