This template is for:

Visual design


Five second testing

Usability testing

Created by:



Collect rapid feedback on specific design elements as users recall them within seconds, like color schemes, typography, logos, images, icons, call-to-action buttons, layouts, and brand elements.

Use this simple five second test template to evaluate the immediate impact of your design choices, providing valuable insights into how effective they are in capturing attention.

Iterative testing with five second testing allows you to refine your designs progressively, ensuring they align with user expectations. Here's how to get started with iterative testing:

  • Start with your initial design or concept.  

  • Conduct a five second test to gather feedback on the design elements you want to evaluate.

  • Gather feeedback from participants about what they remember, their impressions, and any areas that may need improvement.

  • Analyze the feedback to identify strengths and weaknesses in your design elements.

  • Based on the feedback, make necessary changes or iterations to your design.

  • Conduct more testing, for example running another five second test with the updated design to see if the changes improved user recall and perception. You could also combine with other methods to gather feedback, like preference testing or design surveys.

  • Continue this iterative process until you achieve the desired level of effectiveness and memorability.

This template will help you discover

  • Users' initial reactions to the design and its visual appeal.

  • Which design elements effectively capture users' attention within seconds.

  • How easily users can understand your design and messaging.

  • If users can recall and recognize your brand elements.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

What can I discover from conducting a five second test on design elements?
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How many participants should I recruit for a five second test on design elements?
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What types of design elements should I assess in a five second test?
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How should I analyze the results of a five second test on design elements?
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Lead UX Strategist & Designer at ManpowerGroup

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