Discover what it really takes for UX researchers to stay relevant – and influential – as AI reshapes the industry. In this interview, Zoe Glas, UX Research Manager at Google, shares her perspective on growth research, communicating findings to stakeholders, and why business acumen is becoming the most important skill a researcher can have.
What you'll learn in this UX interview:
What "growth research" actually means – and why it matters for your career.
How to tailor your research communication to different stakeholders.
Why delivering data instead of findings is holding researchers back.
The case for minimum viable research in an AI-accelerated world.
How to position yourself as irreplaceable as AI takes on more of the analytical work.
We'll explore how researchers can connect their work directly to business outcomes, why empathy alone isn't a job description, and what the shift toward hypothesis-driven, minimum viable research looks like in practice.
Perfect for UX researchers, research managers, and product teams looking to make research more strategic, actionable, and impossible to ignore.
Key takeaway: The researchers who thrive won't be the ones who collect the most data – they'll be the ones who turn findings into decisions.
Chapters:
0:00 - What does your role at Google involve?
0:45 - What is growth research and why does it matter?
1:58 - How do you communicate research to different stakeholders?
3:51 - How is AI changing the role of UX researchers?
5:08 - How is AI changing the pace of UX research?
5:42 - What is minimum viable research?
6:29 - Why is empathy a problematic job description for researchers?
7:41 - What's the difference between data and findings
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