Discover how gathering evidence and research can build your confidence as a designer. In this insightful interview, Senior Designer Frankie Kastenbaum shares her journey from coding to design and reveals practical strategies for advocating for research, even when facing organizational pushback.
What you'll learn in this UX interview:
How to gain design confidence through research and evidence.
Practical techniques for pushing back when research isn't valued.
Scrappy research methods when resources are limited.
Ways to recover when design assumptions prove incorrect.
Strategies for advocating for research in your organization.
We'll explore Frankie's transition from coding to design, examine how research builds confidence by showing you're not "designing for yourself," and learn tactical approaches for getting valuable user insights even with limited resources.
Perfect for UX designers, researchers, product managers, and anyone looking to strengthen their design decisions through evidence-based approaches.
Key takeaway: Research isn't just about validating designs – it builds your confidence by ensuring you're solving the right problems for your users.
Chapters:
0:00 - How did you get into UX design?
0:57 - How do you use research to build confidence?
1:58 - How do you balance gut instinct with data?
2:39 - What do you do when research ins't possible?
3:45 - How do you advocate for user research?
4:35 - What do you do when research proves you're wrong?
5:53 - What's your best advice for building design confidence?
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