Your home page might look great – but is it actually connecting with the right people? This Research Playbook shows you how to combine a five second test and a design survey to evaluate your home page's first impressions, diagnose messaging gaps, and uncover what's helping (or hurting) your users' confidence – so you can make changes based on real feedback, not gut feeling.
What you'll learn in this tutorial:
How to use a five second test to capture immediate first impressions of your home page
How to write follow-up questions that reveal whether your key messages are landing
How to use a design survey to go deeper on confidence, hesitation, and missed messaging
How to recruit the right participants fast using the Lyssna panel
How to turn your results into a clear, prioritized list of improvements
Whether you're designing your home page for the first time or you've been tweaking it endlessly and still aren't sure if it's working, this approach gives you fast, user-backed evidence to move forward with confidence.
Key takeaway: You don't need to guess whether your home page messaging is landing – you just need to ask the right users the right questions.
Chapters:
0:00 – Introduction
1:02 - The home page messaging template
2:23 - The scenario
3:35 - How to set up the five second test and design survey study
8:06 - The test results
13:24 - What to do with your test results
Resources:
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