How to start user research & get stakeholder buy-in
Learn proven strategies for launching effective user research and gaining stakeholder support with Joe Formica, Design Advocate at Lyssna. Get practical tips for overcoming objections, demonstrating value, and connecting research to business goals.
Learn how to build an effective UX research process and get your team on board! In this comprehensive guide, Joe Formica, Design Advocate at Lyssna, shares practical strategies for:
Building buy-in for research initiatives with skeptical stakeholders.
Overcoming common objections about time, cost, and uncertain outcomes.
Starting small and focused to demonstrate value quickly.
Using real examples from a case study app.
Connecting research efforts to tangible business goals.
Making user behavior and feedback visible to drive action.
With over 10 years of experience as a senior product designer, researcher, and educator, Joe breaks down how to launch a strategic, sustainable research process that delivers results. Whether you're a UX designer, product designer, or researcher, you'll learn actionable tips for making research more efficient and impactful.
Chapters:
0:00 - Introduction
1:23 - Getting buy-in for research
2:18 - Making the case for research
4:47 - How to build a research process
11:12 - Wrapping up
Resources:
Read our UX research guide
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