Staring at a long list of features and not sure what to build next? This Research Playbook shows you how to use card sorting to prioritize product features based on what your users actually care about – so you can make confident roadmap decisions without the guesswork.
What you'll learn in this tutorial:
How to set up a card sort for feature prioritization (not just navigation)
How to write cards using "I can..." framing to stay focused on user needs
How to use follow-up questions to sharpen your signal
How to recruit the right participants fast using the Lyssna panel
How to understand your results and decide what to build next
Whether you're a product designer trying to focus your roadmap or a researcher building the case for what to prioritize, this approach gives you fast, user-backed evidence to move forward with confidence.
Key takeaway: You don't need a perfect backlog – you need a simple way to put your ideas in front of real users and let them tell you where to focus.
Chapters:
0:00 – Introduction
1:31 – The TutorMatch scenario
2:24 – Template walkthrough
3:36 – Setting up the study
4:57 – The card sort
6:49 – Follow-up questions
8:11 – Recruiting participants
9:10 – Results: Agreement matrix
11:18 – Results: Top 3 and open-ended responses
12:09 – What to do with your results
14:58 – Wrap-up
Resources:
Use the feature prioritization template
Read our card sorting guide
Read our UX research guide
Try for free today
Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.
No credit card required