Prioritize high-impact features and user needs

Overview

Product teams often have clear goals - improving conversion, increasing engagement, reducing drop-off, or helping users complete key tasks more easily.

But for each of those goals, there’s usually a long list of ideas:

• Features you could build

• Improvements you could make

• Content you could add or rethink

The challenge isn’t coming up with ideas.

The challenge is figuring out which ones will actually make a meaningful difference for your users - and move the needle toward those goals.

This template helps you cut through that noise. Instead of guessing what to build next or debating endlessly internally, you’ll use a simple research approach to narrow a long list of possibilities down to the few things that actually matter most to your users and prioritize with confidence.

What you'll test:

• Priority: Which features, content, or improvements users consider essential versus nice to have

• Needs: What users actually need to feel confident, successful, or ready to take action

• Trade-offs: What users are willing to deprioritize when forced to choose

How you'll test it:

• Card sorting to force prioritization and reveal relative importance

• Follow-up questions to uncover blind spots and sharpen the signal

• Top-item selection to identify clear winners when trade-offs matter

This approach works especially well when you have a large backlog of ideas and need to understand where to focus first.

Preview this template

This template will help you discover

• Which features or content users consistently prioritize as essential

• Which ideas feel important internally but don’t meaningfully impact users

• Where confidence, clarity, or motivation is actually coming from

• How to move from a long, vague list of ideas to a short, focused set of next steps

Instead of building everything - or guessing what will work - you’ll walk away with clearer priorities and a confident direction forward.

See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!