Trusted by 320,000+ designers, marketers, researchers, and product leaders to validate their decisions
See preference testing in action
Bring your audience into the decision
Use preference tests to remove bias in your decision making and be sure you’re heading in the right direction.
Gain insights from comparisons
Gain valuable insights into what works, what doesn’t, and why — by gathering feedback on a set of options and comparing user preferences.
Supports image and video files
Compare up to 6 designs
There are no limits to what you can test
Test products, videos, logos, packaging, animation, and more. No matter what format, preference testing allows you to bring your audience into the decision.
Data you can count on
Our preference testing tool automatically calculates statistical significance when comparing two designs, so you'll know when your results are conclusive.
Find out why users love us
Need help getting started?
Take a look at these preference testing resources
GUIDE
Preference testing guide
Learn how to gather data on user preferences to make informed design and product decisions.
TEMPLATE
How to evaluate logo and brand appeal
Evaluate logo and brand appeal with real users. Use this template to measure recognition, recall, and sentiment before you commit to a new identity.
Frequently asked questions
What is preference testing?
How does preference testing work?
What can you test with preference testing?
How many participants do you need for a preference test?
