Workshop overview
In this conversation, Lyssna's Design Advocate Joe Formica and Taylor Hobgood share how customer research drives innovation and shapes product development in the digital banking space.
They explore how customer research drives innovation and shapes product development in the digital banking space. We discover how innovative ideas come to life – from identifying customer pain points to concept validation and implementation. Taylor shares tips that bridge consumer needs with business solutions, tools that enable rapid testing and iteration, and strategies for turning customer insights into successful products.
Whether you’re a product manager, designer, researcher, or innovation professional, this session provides valuable perspectives on creating digital products that truly resonate with consumers' needs and behaviors.
About our guest
Taylor Hobgood is a Consumer Insights and Innovation leader at Ally Financial, where she oversees the research function at TM Studio, Ally’s internal Concept and Innovation team. Taylor has an academic background in brain and behavior science and industry experience in brand and marketing research within the entertainment sector. She has a natural curiosity and dedication to bringing the voice of the consumer to every conversation.
About our host
Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.
Transcript
Workshop transcript
