Workshop overview

In this hands-on workshop, we explore the surprisingly high impact of participant recruitment – especially when it comes to screener surveys.

You’ll learn how small tweaks in language, logic, and targeting can completely change who you talk to (and how valuable their feedback is).

About the host

Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.

Workshop transcript