In this live workshop, Joe Formica explores one of the most common reasons UX research fails to influence decisions: poor question design. If you’ve ever run a study that felt rigorous but left you with vague results and no clear next steps, this session will help you design research that drives confident, actionable outcomes.
You’ll learn:
Why “safe” or vague research questions often lead to unclear or unusable results.
Common patterns in survey and study design that produce ambiguous findings.
How to design questions that create clearer signals and more decisive insights.
How to balance research rigor with speed and decisiveness.
How to generate results that teams feel confident acting on.
About our host
Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.
Transcript
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