Join instructor, Joe Formica, in this practical, hands-on workshop on designing pricing pages that convert. Pricing pages are one of the most critical –and trickiest – points in the user journey. Joe will walk you through testing and improving an example pricing page, showing how quick research and simple design tweaks can have a huge impact on clarity, trust, and conversions.
If you’re a product designer, marketer, or founder, you’ll learn how to create pricing pages that guide users with confidence and encourage signups without overwhelming them.
Key topics covered:
Clearly communicating plan options and key features
Building trust and confidence to reduce hesitation
Highlighting benefits without overloading users
Identifying and fixing friction with research-backed improvements
About the hosts
Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.
Transcript
Workshop transcript
