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Lyssna blog

User research insights and more: methodologies, trends, and expert views.

4.5/5 rating

Customer experience design - Header image

09 May 2025

16 min

Customer experience design: What it is, benefits & examples

Learn how customer experience design creates seamless interactions across touchpoints, driving satisfaction, loyalty, and business growth.

Pete Martin

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UX and UI design

08 May 2025

29 min

Qualitative vs quantitative research

In this article, we explore the difference between qualitative vs quantitative research, when to use each method, and how to analyze data effectively.

James Larson

08 May 2025

11 min

Test marketing

Test marketing is like a trial run for a new campaign, product, or service to see if people like it before committing to a full launch – a bit like testing the waters before diving in!

Claire Brown

Woman sitting on couch looking at her laptop

08 May 2025

7 min

User research heuristic reviews

Unlock UX insights with heuristic reviews. Learn what they are, their benefits, and how to conduct them effectively with our step-by-step guide.

Michele Ronsen

08 May 2025

17 min

SEO and UX

Learn about the relationship between SEO and UX design. Discover best practices to achieve a balance between SEO and UX to enhance website visibility, user engagement, and overall satisfaction.

Kai Tomboc

07 May 2025

13 min

Google's HEART framework: Measuring & improving UX

Learn about Google’s HEART framework for UX: happiness, engagement, adoption, retention, and task success.

Pete Martin

Main banner image of the blog about quantitative usability testing

07 May 2025

15 min

Quantitative usability testing

Discover how quantitative usability testing can enhance UX design with objective data. Learn methods and benefits of measuring user interaction metrics.

Pete Martin

07 May 2025

10 min

How to write impactful prototype testing questions

Discover essential questions to ask during prototype testing to gather insightful feedback and improve your design.

James Larson

07 May 2025

6 min

Lyssna now supports Tree testing

Discover how our new tree testing feature can optimize your website or app's information architecture.

Tristan Gamilis

07 May 2025

12 min

Mobile app usability testing

Explore the vital role of mobile app usability testing and how it impacts user satisfaction, conversion rates, and your bottom line. Learn best practices for successful testing.

James Larson

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4.5/5 rating