Building a UX culture isn't solely the responsibility of the UX team; it's a company-wide journey toward understanding and addressing user needs effectively.

We sat down with Mark Jones, UX Design Lead and Consultant, about creating a UX culture. He told us about its benefits and how you can develop a UX-focused mindset and culture in your organization.

In this video, Mark covers the following questions:

  • What kind of research are you doing at the moment? (00:38)

  • What does UX culture mean to you? (1:26)

  • What are the benefits of embracing a UX culture? (3:18)

  • What steps can you take to build a UX culture in your organization? (05:43)

  • How do you believe emphasizing relationships and collaboration can enhance our ability to win over stakeholders? (06:50)

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