Card sorting is one of the most powerful UX research methods for understanding how your users think – and building a site structure and navigation that actually makes sense to them.
In this video, Joe Formica, design advocate at Lyssna, walks through everything you need to run a card sort study from start to finish: what card sorting is, when to use each variation (open, hybrid, or closed), how to build and launch a study in Lyssna, and how to analyze your results using the cards view, categories view, agreement matrix, and similarity matrix.
Whether you're organizing a new product line, designing a navigation from scratch, or testing your existing information architecture, card sorting gives you the user insight to make confident, evidence-based decisions.
Chapters:
0:00 - What is card sorting?
3:01 - Open, hybrid, and closed card sorts explained
5:37 - How to build a card sort study in Lyssna
8:34 - How to recruit participants using Lyssna's research panel
11:05 - Reviewing card sort results: cards and categories views
13:46 - Standardizing open card sort categories
14:52 - How to use the agreement matrix
15:45 - How to use the similarity matrix
Resources:
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