This template is for:

Social media marketing

Conversion rate optimization (CRO)


Preference testing

Usability testing

Created by:



Do you have multiple creative approaches in mind for your next social media campaign but aren't sure which will engage your audience and drive conversions? Don't risk your brand reputation or budget. Create a quick preference test to identify the most compelling creative or copy, ensuring your investment leads to success.

In a preference test, you upload multiple design approaches and ask your participants to choose which option they prefer. A benefit of preference testing is that this can be done before you finalise your designs. This means that you can test early concepts, gain feedback, and adjust your assets as needed. Preference testing is a great way to measure aesthetic appeal, but you can also ask participants to give feedback about the trustworthiness of a design or brand, and ask how well the design communicates a specific message.

Use this pre-filled template to test which social media asset your target audience prefers. The template also includes a mix of long text, short text, and linear scale questions to gather useful information about what participants like and don't like, and how likely they'd share or click or comment on a post.

This template will help you discover

  • Which social media asset will drive optimal engagement – likes, comments, shares, and more.

  • The most visually appealing social media asset for your target audience.

  • Which social media asset effectively conveys your message and the benefits your product or service offers.

  • Which social media asset is the most memorable and will create a lasting impression.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan and access all the features on our Pro Plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can I use preference testing to assess the effectiveness of my social media assets and campaigns?
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Why is preference testing important for social media campaigns?
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How can I use preference testing in Lyssna to test my social media assets?
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What are the benefits of using preference testing to assess my social media assets and campaigns?
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“We use Lyssna tests to help us make decisions for various projects. From web and mobile design to marketing activities.”

Luther Lowe,

VP Public Policy & Gov. Affairs at Yelp

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