This template is for:

Conversion rate optimization (CRO)

Email marketing


Five second testing

Usability testing

Created by:



Before you hit that 'Send' button on your next email campaign, ensure your content aligns with audience expectations and prompts them to take the desired next steps.

This pre-filled template uses five second testing to quickly gauge how well your email resonates, identify potential areas for improvement, and enhance your overall email marketing strategy for greater impact.

This template will help you discover

  • The most engaging content types for your audience.

  • Initial impressions and memorable key concepts from your email.

  • Whether your email design is visually appealing and consistent with your brand.

  • Opportunities for optimizing campaigns and enhancing engagement rates.

  • If your email communicates the intended message effectively and efficiently.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can I use a five second test for my email campaigns?
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What can a five second test help me discover in my email campaigns?
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What should I assess in a five second test for email campaigns?
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How many participants should I recruit?
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How often should I test my email campaigns?
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Aaron Shishler,

Copywriter Team Lead at

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