This template is for:

Content marketing

Conversion rate optimization (CRO)


Preference testing


Usability testing


Created by:



Are you about to embark on creating a video campaign or radio ad, but unsure whether your script will strike the right chord with your audience? With this template, you can gather valuable insights before you start production. Share script variations with your target audience and ask relevant questions to gather their feedback to validate the effectiveness of your content.

By conducting a preference test and asking a series of survey questions, you'll gain a deeper understanding of which script resonates the most with your audience, helping you make informed decisions and ensure your final production is engaging and compelling.

Don't leave your creative decisions to chance – use preference testing and surveys to refine your script and enhance the impact of your video or radio content.

This template will help you discover

  • The clarity of your script and how effective it is in prompting viewers or listeners to take a desired action.

  • How effective the script is at communicating your brand's voice and personality.

  • Areas of potential confusion or ambiguity.

  • Whether different script variations have an impact on your target audience.

  • Feedback from your target audience on suggested improvements.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can I use surveys and preference testing to assess my video/audio script?
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Why should I conduct a preference test or survey to assess my video/audio scripts?
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How can I use preference testing or surveys in Lyssna to test my video/audio scripts?
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How do I use the test results to improve my video/radio script?
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Luther Lowe,

VP Public Policy & Gov. Affairs at Yelp

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