This template is for:

Product development




Technology & SaaS

Created by:



Surveys are a valuable way to assess price sensitivity and identify the ideal price range for your product or service within your target audience. Through surveys, you can delve into how customers or prospects perceive pricing, gaining insights into their willingness to pay and their responsiveness to price adjustments.

You can use the quantitative data you collect through surveys to understand where your pricing falls within the market, uncover the price range that maximizes profit and customer satisfaction, and make informed decisions about your product.

This template includes questions designed to gain valuable insights into your users' sentiments regarding your product and its pricing model.

This template will help you discover

  • The most attractive price point for your target audience. 

  • If adjustments to your pricing strategy and improved communication of your product's value are necessary.

  • The level of price sensitivity within your target audience, helping you to refine your pricing strategy and identify potential challenges.

  •  How your target audience perceives your product's value relative to similar offerings.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free trial.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can I use surveys to assess the pricing model for my product or service?
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How many participants should I recruit for my pricing survey?
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How can I use the results of my survey to improve my pricing strategy?
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“It wasn’t a big sell to move to Lyssna's paid account due to the speed at which you can put together a test, quickly get feedback, and recruit good participants. It just makes monetary sense. It's so cheap and the feedback is valuable.”

Alan Dennis,

Product Design Manager at YNAB

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