This template is for:

Product development


Preference testing

Usability testing

Technology & SaaS

Created by:



This preference test template is a valuable tool for product managers seeking to make informed product roadmap decisions.

It enables you to gather essential insights from your target audience about their preferences regarding various product features. By conducting this test, you can streamline your decision-making process, prioritize feature development, and align your product with user expectations effectively.

This is especially useful if you have limited resources to implement only one feature request in the next development sprint. Preference testing can help to make sure you invest in the features that will provide the most value to your users.

This template will help you discover

  • Which features are most appealing to your target audience, enabling you to focus development efforts on what matters most to users.

  • The relative importance of different features, helping you prioritize them in your product roadmap effectively.

  • The specific preferences and expectations of your users, ensuring that your product aligns with their needs and desires.

  • How your product's feature preferences compare to those of competitors, giving you a competitive edge in the market by catering to user demands more effectively.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Modify the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can preference testing help me to evaluate product feature preferences?
minus icon
minus icon
When should I conduct a preference test to evaluate product feature preferences?
minus icon
minus icon
How can I interpret the results of a preference test to evaluate product feature preferences?
minus icon
minus icon

You may also like these templates


“Adopting Lyssna got us into the habit of asking our users questions before locking in decisions.”

Ron Diorio,

VP Business Development & Innovation, at The Economist

Try for free today

Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.

No credit card required