Workshop overview
There are probably a few people in your organization who hold the key to your next big product breakthrough. But if those people aren't part of your product or research team, those insights might remain hidden forever.
Sales teams talk to customers every day. Support specialists know the most common pain points – and how to resolve them. Marketers have a pulse on the messaging that resonates.
People outside of your core product org often hold valuable pieces of the user experience puzzle. The challenge is capturing those insights without creating chaos.
Opening up the research process can lead to major breakthroughs – but without structure, it can quickly turn into a noisy, unfocused mess. Input comes from all directions, priorities get blurred, and nothing gets done.
What you'll learn
How to open up lines of communication across departments to surface valuable user insights.
Facilitation techniques to keep research contributions structured, focused, and actionable.
Common challenges in democratizing research – and how to overcome them with simple processes that stick.
About the hosts
Joe Formica leads workshops and creates educational content at Lyssna, bringing over 10 years of experience in UX and education. His practical, hands-on teaching approach has helped thousands of designers develop their skills and create better products.
Transcript
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