This template is for:

Usability testing


Preference testing

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Testing website forms is important for ensuring a positive user experience. It enhances user trust, reduces bounce rates caused by frustrating forms, and ultimately leads to higher conversion rates.

Preference testing is be a good way to assess your web forms by gathering user feedback on different form designs, layouts, and content. It helps you identify which form elements, such as field placements, labels, and error messages, resonate best with your users.

By presenting users with various form options and asking them to choose their preferences, you can pinpoint which design aspects are most intuitive and visually appealing. This feedback can help you optimize your web forms for usability, reducing user frustration, and increasing the likelihood of successful form submissions.

This template will help you discover

  • The form's placement on the page for ease of navigation and completion.

  • The clarity of form field labels and user comprehension.

  • Any potential pain points.

  • Opportunities to optimize the form's design and functionality.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can you use preference testing to test web forms?
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What insights can I gain from preference testing my web forms?
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What kinds of form variations are suitable for preference testing?
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How many participants are recommended for preference testing web forms?
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How can preference test results be used to enhance web forms?
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Lead UX Strategist & Designer at ManpowerGroup

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