Create products your target audience will love by learning what their preferences are.
Bring your audience into the decision
Use preference tests to remove bias in your decision making and be sure you’re heading in the right direction.
Gain insights from comparisons
Gain valuable insights into what works, what doesn't, and why by gathering feedback on a set of options and comparing preferences.
No limits to what you can test
Test products, videos, logos, packaging, animation, and more. No matter what format, preference testing allows you to bring your audience into the decision.
Get feedback from the right people in minutes
Our panel is made up of over 530,000 people across 100+ countries. Target by job function, industry, company size, and more.
Data you can count on
Our preference testing tool automatically calculates statistical significance when comparing two designs, so you'll know when your results are conclusive.
Supports image and video files
Supports up to six designs
Statistical confidence calculation
See preference testing in action
“We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.”
Copywriter Team Lead at monday.com
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Take a look at these preference testing resources
Frequently asked questions
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