Preference testing
Create products and campaigns your target audience will love by learning what their preferences are.
No credit card required
See preference testing in action
Bring your audience into the decision
Use preference tests to remove bias in your decision making and be sure you’re heading in the right direction.
Gain insights from comparisons
Gain valuable insights into what works, what doesn’t, and why — by gathering feedback on a set of options and comparing user preferences.
Supports image and video files
Compare up to 6 designs
There are no limits to what you can test
Test products, videos, logos, packaging, animation, and more. No matter what format, preference testing allows you to bring your audience into the decision.
Data you can count on
Our preference testing tool automatically calculates statistical significance when comparing two designs, so you'll know when your results are conclusive.
Our users say it better
We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.
Aaron Shishler
Copywriter Team Lead at monday.com
A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.
Alan Dennis
Product Design Manager at YNAB
Lyssna is a really great tool to help make decisions based on insights from users.
Hayad Ibrahim
UX Researcher at Eneco
Lyssna has become my go-to tool for quick surveys.
Sonal Malhotra
UX Research Lead at Klarna
We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.
Aaron Shishler
Copywriter Team Lead at monday.com
A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.
Alan Dennis
Product Design Manager at YNAB
Lyssna is a really great tool to help make decisions based on insights from users.
Hayad Ibrahim
UX Researcher at Eneco
Lyssna has become my go-to tool for quick surveys.
Sonal Malhotra
UX Research Lead at Klarna
We used to spend days collecting the data we can now get in an hour with Lyssna. We're able to get a sneak preview of our campaigns' performance before they even go live.
Aaron Shishler
Copywriter Team Lead at monday.com
A full-blown research project can take a lot of time and energy, but you can have meaningful early results from Lyssna in a single day. I think that’s one of the best benefits I’ve seen: faster and better iteration.
Alan Dennis
Product Design Manager at YNAB
Lyssna is a really great tool to help make decisions based on insights from users.
Hayad Ibrahim
UX Researcher at Eneco
Lyssna has become my go-to tool for quick surveys.
Sonal Malhotra
UX Research Lead at Klarna
Need help getting started?
Take a look at these preference testing resources
Frequently asked questions
Try preference testing
Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.
No credit card required