Our research participant panel at Lyssna includes over 530,000 people across the globe. Until now, we’ve allowed you to recruit these participants on a basic set of demographic attributes including country, age, gender, household income, education level, and technical proficiency.

We know that successful research relies on collecting feedback from just the right people, so we’ve been hard at work adding over 30 new demographic attributes to our panel, covering occupation, living and family circumstances, technology usage, consumer behavior and more.

They’re live and available for use today when ordering responses from our panel on any of your tests in Lyssna.

Introducing our expanded demographic attributes

Here's a breakdown of the demographic attributes you can use when testing in Lyssna.

  • Country

  • Gender

  • Age

  • Ethnicity

  • Living arrangements

  • Relationship status

  • Children & dependents

  • Education level

  • Annual household income (in USD)

Industry and occupation
  • Employment status

  • Company size

  • Team size

  • Working environment

  • Work travel

  • Industry

  • Department

  • Job role

  • Grocery shopping frequency

  • Grocery products commonly purchased

Financial products
  • Financial products used

  • Home ownership

  • Digital banks

  • Digital trading

  • Buy now pay later products

  • Mobile devices owned

  • Installed mobile apps

  • Use of ride sharing

  • Use of food delivery

  • Use of mobile dating apps

  • Daily hours spent online

  • Technical proficiency

Hobbies and interests
  • General hobbies & interests

  • Sports played

  • Video game playing frequency

  • Video game devices and platforms used

  • Video game genres played

  • Watching eSports

We’ve also enhanced our order form, allowing you to more easily search and target on multiple demographic attributes to create your ideal user segment.

Lyssna platform showing demographic attributes

No additional cost

All demographic attributes are available to use on all plans, including the free plan. You can use as many as you like to narrow down to your exact audience, and there’s no additional cost to use the new targets.

Your go-to user research platform

The best teams use Lyssna so they can deeply understand their audience and move in the right direction — faster.

Quality assured

As always, we review and guarantee the quality of each and every response delivered from our panel. If you’re not happy with the quality of response, simply delete it from your results and it will be automatically and instantly replaced by a new one from a different panelist, free of charge.

Did we miss a demographic attribute?

We’re ready to add more demographic attributes any time! If there’s another demographic attribute you’d like to use to filter panelists for your research please take a minute to let us know here.

Get started today!

New demographic attributes are available on all tests in Lyssna today. If you don’t yet have an account, sign up for free here.

We hope these new demographic targeting options will unlock new research options for you and your team. If you have any questions or feedback, please reach out to our friendly support team any time by email at support@lyssna.com or chat with us from your account.

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